How can you buy high jewelry/gems during Covid-19?

A physical experience is the number one way to buy high jewelry, but you can buy high jewelry during Covid-19 by Zoom meetings, home visits and/or one-to-one appointments. The major jewelry houses/ brands are reaching out to their top clients. Bulgari sent out an invitation-only app for their Barocko collection. Users can browse multiple views and information on a number of pieces and try on the designs. Chaumet held one-to-one online meetings and Cartier held online presentations. Not all of us can own precious high end pieces. However high jewelry gifts are popular for weddings, anniversaries, birth of babies and graduations for well heeled diva’s.

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Is there a jewelry trend for 2020?
On the 2020 catwalks designers linked their designs with chains. Some attribute the popularity of chains to their symbolism; togetherness, timelessness, connection, masculine and feminine, and old and new. Chains are classic, trendy and versatile. They can be worn in a variety of ways from simple, small to chunky and layered or smothered with gems plus you can layer chains with beads, pendants and chockers.

What is “high Jewelry”?
High jewelry is one of a kind. It is designed by the finest craftsmen with the highest quality gems and precious metals. It can be vintage or unique pieces designed today by artists or jewelry designers. High jewelry is an investment. Pieces of “high jewelry” can be worth millions of dollars. Companies such as Christian Dior, DeBeers, Bulgari and Piaget are among jewelers that have high jewelry pieces in their collections. Because demand has increased for high jewelry, Dior has increased the number of pieces in their high jewelry offerings and De Beers is hoping to reach a younger new customer with rough, unpolished and colorful diamonds. Who wears high jewelry? Primarily royalty, wealthy individuals and celebrities wear these unique pieces. Most women do not attend functions where high jewelry would be appropriate.